Rewrite Tomorrow

Nasdaq had an identity problem. Having started as a disruptor and competitor to the New York Stock Exchange, they had become just another gigantic financial institution. They still were, and wanted to be, a disruptor. Not a stock exchange, but a fintech company that was changing the world one market at a time. They wanted to be bold, human, and a breath of fresh air in the financial world. Nasdaq was rewriting tomorrow, so we rewrote the Nasdaq brand.