Our Kind of Joy

Peloton needed to convince people to gift their loved ones a $2,500 bike over the holidays. We did some research and discovered the average Peloton household ends up with at least two people getting hooked on the bike. So we created a narrative from different perspectives to show that this holiday, everybody gets what you give. That includes you. Two spots, one story. These sister commercials ran back-to-back in the same commercial block.