About

Creative Director / Copywriter / Brand Strategist

I have 14+ years' experience in creative and tech, driving growth and innovation for iconic brands in NYC and Amsterdam, including 8+ years as a Creative Director. I am passionate about using creativity and storytelling to inspire, engage, and empower audiences and stakeholders.

I have deep expertise building campaigns across traditional, digital, experiential, and emerging media for USA, global, and EMEA clients. I have collaborated with global brands like HBO, Netflix, Booking.com, Corona Extra, Ben & Jerry's, Nasdaq, Converse, Budweiser, Jose Cuervo, IKEA and Airbnb.

I have extensive advertising, innovation, and business experience. I hold an MBA from Rotterdam School of Management, a BFA in Film and Television Production from NYU, and a certification in Design Thinking from Growth Tribe and Google. I am also a published novelist and a filmmaker, having written and directed short films and documentaries.