Creative Works

Google Creative Works is a team of strategists, creatives, and producers with agency and brand experience working exclusively with Google's top-tier partners across the globe. The team collaborates with ambitious brands and businesses to build innovative creative by unlocking and optimizing opportunities through data, tech, and media. In my role as Creative Director I championed creative uses of Google's platforms, insights and technologies such as AI enhanced campaigns, data-backed creatives, and automated modular asset versioning.

Due to confidentiality restrictions, specific projects, innovations, and campaign results can only be shared at request and on an in-person basis.

Project Highlights:
- Netflix: YouTube Works Grand Prix Winning Berlin sequencing campaign
- Booking.com: Two years of connected 360 Super Bowl campaigns
- Pandora: AI targeted Mother's Day campaign implementation
- Heineken: Data-backed global flavors campaign development
- Bol & Metacore: Long-form CTV custom content creation
- Jumbo: YouTube Shorts process innovation partnership